Don’t Let Your Brain Deceive You: Avoiding Bias In Your UX Feedback




 


 

You know that user feedback is crucial — after all, your users will decide whether your app succeeds or not — but how do you know whether users are being fair and objective in their feedback?


Don’t Let Your Brain Deceive You: Avoiding Bias In Your UX Feedback

We can tell you: They won’t be. All of your users will be giving you biased feedback. They can’t help it.

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Source: Smashing Mag